Competitive Position Analysis

Perceptual Map · Value Curves · Strategic Groups · Benchmarking · SWOT · Environment
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Define competitors, metrics, weights, and scores. All visuals update instantly.

Local-only
Tip: put your company first (it becomes the default “Focus Firm”).
Examples: Price, Quality, Innovation, Reliability, Convenience, Customization, Brand, Service.
If blank, all metrics weight equally. Weights auto-normalize.
Format: Competitor,Metric,Score (one per line).
Example: Acme,Quality,8
Saved to your browser (localStorage). No external libraries.
Perceptual Map: competitors plotted by selected attributes. Look for white space, tight clusters (head-to-head rivalry), and your Focus firm position.